Privacy policy

Introduction

Welcome to Kraken. Your privacy is important to us, and we are committed to protecting your personal information. This Privacy Policy explains how we collect, use, store, and safeguard your data when you visit our website (kraken.agency) or use our services.

By accessing our website and services, you acknowledge that you have read and understood this Privacy Policy. If you do not agree, please refrain from using our services.

Information We Collect

We may collect and process the following personal information:

Identity & Contact Data: Full name, email address, phone number, company name.
Usage Data: Information on how you use our website, including IP address, browser type, device information, and interactions with our site.
Social Media Account Data: Access credentials and content permissions for the social media platforms you authorise us to manage on your behalf.
Marketing & Communication Preferences: Your preferences for receiving communications from us.

We collect this data when you:

Fill out a form on our website
Sign up for a Kraken subscription
Grant access to your social media accounts via our platform integrations
Interact with our website, including via cookies and analytics

How We Use Your Information

We use the information we collect for:

Providing, operating, and maintaining our website and services
Creating and publishing social media content on your behalf across your authorised channels
Personalising your content strategy based on your brand, industry, and audience
Communicating with you regarding your account, content approvals, and service updates
Analysing user behaviour to improve our offerings
Ensuring security and preventing fraudulent activities

We will never sell or rent your personal information.

Legal Basis for Processing Data (UK & EU Users)

If you are in the UK or the EU, we process your personal data under the following lawful bases:
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Performance of a Contract: When processing is necessary to fulfil a service you have requested.
Legitimate Interest: For business and marketing activities that do not override your fundamental rights.
Consent: When you have explicitly opted in to receive communications.
Legal Obligation: To comply with legal and regulatory requirements.

How We Protect Your Data

We implement strict security measures to protect your personal data. However, no online transmission or storage method is 100% secure. We use:

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Encryption for sensitive data
Access controls to limit who can access your information
Regular security monitoring and updates

Cookies & Tracking Technologies

When you visit or log in to our website, cookies and similar technologies may be used by our online data partners or vendors to associate these activities with other personal information they or others have about you, including by association with your email or online profiles. We may then send communications and marketing to these emails or profiles. You may opt out of receiving this advertising by clicking here.

We use cookies and similar technologies to improve user experience and track website usage.

Third-Party Sharing

We may share your information with trusted third parties, including:

Service providers assisting with marketing, analytics, or website hosting
Social media platforms where we publish content on your behalf (e.g. Instagram, LinkedIn, Facebook, TikTok)
Payment processors for subscription billing
Legal authorities if required by law
Business partners for collaborative projects (only with your consent)

We require all third parties to respect your privacy and adhere to data protection laws.

Data Retention

We retain personal data only as long as necessary for the purposes outlined in this policy. If you cancel your Kraken subscription, we will retain your data for a reasonable period to allow for reactivation or to fulfil any legal obligations. Content created for your brand during your subscription remains yours.

If you wish to request data deletion, please contact us at team@gokrakensocials.com.

Your Rights (UK & EU Users)

Under the UK GDPR and EU GDPR, you have the right to:

Access your personal data
Request correction of inaccurate data
Request data deletion (right to be forgotten)
Object to processing for marketing purposes
Request data portability

To exercise your rights, contact us at team@kraken.agency